Mastercard To Expand Digital Biometric ID and “Behavioral Biometrics”

by Didi Rankovich | Reclaim The Net

When it comes to privacy and overall security of some of people’s most sensitive (financial, but also, “behavioral”) biometric data, massive global banks and payment processors, and burgeoning biometric surveillance was always going to be that perfect “match made in hell.”

And that reality is gradually taking shape. Not only is biometric tech and its ubiquitousness increasing (still in most countries without proper legal protections or proper “disclosure” of how and why it is being) – but behemoths like Mastercard and Visa are realizing they have access to massive amounts of highly monetizable people’s data.

The nature of the personal information that the likes of Mastercard get with every transaction you make is not only the number but also the location, the content of a purchase… and then behavioral patterns start emerging. But it doesn’t stop there.

Meanwhile, the goal (often, but not always) openly talked about is the lucrative business of “sharing” that data for targeted advertising.

But in a possible future Orwellian society – it really would be very useful to the surveillance state in so many different ways. Read Full Article >