Meta Implementing Facial Recognition to Fight Facebook Scam Ads

by Ayang Macdonald | Biometric Update

Meta says it has obtained regulatory approval to roll out a trial for its facial recognition system built to fight off malicious online adverts linked to the faces of celebrities as a bait.

According to Independent UK, the company that owns Facebook, Instagram and WhatsApp, said it will pilot the software in the UK and later in the European Union.

Scam ads linked to public figures have been reported in the UK with a BBC presenter Naga Munchetty cited as once being a victim of deepfake ads that used her face.

The system is already being trialled in the United States and other parts of the world. Read Full Article >